Outside Online
advertisement
  • Home
  • Travel
  • Gear
  • Bodywork
  • Culture
  • Blog
  • Videos
  • Podcasts
  • Photos
  • Archives
  • Subscribe
Subscribe to Outside Magazine


You Are Here:   Home  >>   Mr. Clean

Outside Blog
  • Kelly Slater on His One Track Mind<...
  • The Spoke Word: New Winter Cycling ...
  • iPhone Fitness Apps
  • The 405 is still more dangerous
  • Sports in Space
Podcasts
  • Q&A: Climbing El Capitan with Conrad Anker, Jimmy Chin, and Ivo Ninov listen
  • Q&A: Maggie Anthony On Son Eric Volz listen
  • Q&A: Photographer Danny Clinch listen
  • Q&A: "Coca Is It!" Author Joshua Hammer listen
  • Q&A: "Strange Bird" Author Carl Hoffman listen
  • Out of Bounds: That '70s Guy listen
Videos
  • Jack Johnson Cover Shoot
  • Grand Canyon: 3D IMAX
  • Climbing El Capitan
  • Castaway:
  • Episode 1: The Arrival
  • Episode 2: The Quest for Fire
  • Episode 3: Mmm...Slime Nuggets
  • Episode 4: "Last Night, a Crab Tried to Eat Me."
Ask Dave
  • What kind of dog will make me look manlier? answer
  • Is there a sport that safely combines my twin passions for guns and kayaks? answer
  • How come most of the world's cultures enjoy eating goat, but Americans don't? answer
The Wild File
  • Why do mosquito bites itch? answer
  • Are elite athletes just lucky genetic mutants? answer
  • Can women really tolerate cold water better than men? answer

Online Favorites

  • "Into Thin Air"
  • Best Adventure Books
  • The O Files: Unsolved Mysteries
  • Dream Towns
  • Dream Jobs

Special Issues

  • Family Road Trips
  • Interactive Colorado
  • Literary All-Stars
  • Adventure Lodges
  • Oceanic Endeavors
  • Adventure Goddesses

Photo Galleries

  • Malia Jones
  • Amanda Beard
  • Julia Mancuso
  • Women Who Rock
  • Kelly Slater
  • Olympic Cities
  • Exposure: Sara Carlson
  • See All Galleries
share this article del.icio.us DIGG Facebook StumbleUpon

Outside Magazine, November 2006
Page:
1 2 3 

Green Investing Guide
Mr. Clean
Elon Musk has the savvy and the cash to invest big. His latest venture: bringing earth-friendly power—and a race-ready, zero-emissions sports car—to the people.

By Joshua Davis

Elon Musk
Clean-tech visionary Elon Musk (Courtesy of SpaceX)

It's 7 p.m. on a warm, made-for-convertibles summer evening in Los Angeles, but Internet entrepreneur Elon Musk is still at the office. Not that he doesn't have better things to do. A million-dollar McLaren F1 sports car sits idle in his Bel Air garage. And with a pilot's license and a vintage Russian fighter jet in a nearby hangar, he could be doing loop-de-loops above Malibu right now. More important, his wife, Justine, had triplets two days ago, and they already have two-year-old twins—he really should be at home. But the round-faced, boyish 35-year-old, who has a net worth of $328 million and is ranked 12th on Fortune's 40 Richest Under 40 list, is hunkered down in his modest cubicle at SpaceX, the rocket-launch company he started in 2002, trying to explain to me why everything he's done in his young life—including cofounding the online payment service PayPal, in 1999—has simply been a preamble to this moment.

"Oil has humanity's head in a tightening vise," he says, glancing at the photo above his desk of Muhammad Ali, enraged and glowering midfight. The image seems to provoke him, serving as a reminder that anger is sometimes necessary. "There's the escalating price and its ability to destabilize the world, but most of all there's a limited window of time to reverse its impact on our climate. We need to move away from it right now."

When online-auction giant eBay bought PayPal for $1.5 billion in October 2002, Musk had the means to act on his

"Clean tech will be the biggest growth sector of the century," Musk says. "It's way bigger than the internet."

outrage. He saw his wealth not as a ticket to retirement but as a way to help build a new economy—one fueled on alternative energy and based on the promise that eco-friendly technology, or clean tech, can help solve the world's environmental problems. In March 2004, he invested nearly $6 million to start an electric-car company, Tesla Motors, in San Carlos, California. Soon after, he founded SolarCity, a photovoltaics company that aims to make solar technology affordable and accessible to the masses.

"Clean tech will be the biggest growth sector of the 21st century," Musk says, leaning toward me. "Put it this way: Energy is way bigger than the Internet, and almost all of it will have to convert to renewable generation. That's a big deal."

Musk isn't the only dot-com-era leader to bet on clean tech's potential. Google founders Larry Page and Sergey Brin have come aboard as investors in Tesla Motors, as has former eBay head Jeff Skoll. Page, Brin, and Skoll, along with venture capitalists like Vinod Khosla, a cofounder of Sun Microsystems, and John Doerr, the backer of home runs like Compaq, Netscape, and Amazon, have all invested heavily in the sector, which includes innovative companies in biodiesel, wind power, water purification, and recycling.

"I think a Google or Yahoo will be built in this area," predicts Khosla, whose San Francisco venture-capital company, Khosla Ventures, focuses almost exclusively on ethanol. "The next decade will be huge."

Indeed. In 2000, the global clean-tech sector had a market capitalization—or total stock-market value—of $7 billion; today, it's nearly $25 billion. As of August 2006, the WilderHill Clean Energy Index, a Dow Jones–type barometer that monitors the value of stocks in the clean-tech world, was up 50 percent since its inception in 2004. (The S&P 500 posted a 23 percent increase over the same period.) What Musk and his deep-pocketed cohorts hope to demonstrate is that we can't afford not to explore the clean-tech sector. Because there are, after all, two kinds of green.




Next Page
Page:
1 2 3 



JOSHUA DAVIS is a contributing editor at Wired. His book The Underdog (Villard) is now out in paperback.

• Subscribe to Outside and get a FREE Gift!

• Give the gift of Outside Magazine!

• Subscribe to Outside Online's free weekly e-mail newsletter featuring gear reviews, fitness advice, galleries, podcasts, and more.
BlogVideosPodcastsPhotos
TODAY'S NEWS UPDATE!
Kelly Slater on His One Track Mind<...
In One Track Mind, a film by Chris Malloy, surfing greats sit down to talk about what has ...

The Spoke Word: New Winter Cycling ...
RAPHA Classic Softshell Jacket, $375 Rapha is quickly establishing itself as the Savile Row ...

More Blogs:
  • iPhone Fitness Apps
  • The 405 is still more dangerous
  • Sports in Space
  • Featured Blog: Green Issues
  • Blog Home
The Peacemaker
Greg Mortenson works to build schools in Pakistan and Afghanistan.
Greg Mortenson video Watch

winter gear video
Winter Gear
winter filming video
Winter Film
ROM video
The ROM

More Videos:
  • Russell Coutts
  • Gym Jones
  • Dean Potter
  • Photo Guide
  • See all Videos
Gone Missing
The crew of the Travel Channel's newest show talks about filming in Papua.
Gone Missing podcast Listen

Mike Rowe Speaks
Mike Rowe talks about his long strange trip to TV's dirtiest dream job.
Mike Rowe podcast Listen

More Podcasts:
  • Q&A: Climbing El Capitan
  • Q&A: Maggie Anthony On Son Eric Volz
  • Q&A: Photographer Danny Clinch
  • Q&A: "Coca Is It!" Author Joshua Hammer
  • See all Podcasts
Malia Jones photo gallery
Malia Jones
pirate photo gallery
Pirates
Rwanda photo gallery
Rwanda

readers  photo gallery
Readers
Julia Mancuso photo gallery
Julia Mancuso
Amanda Beard photo gallery
A. Beard

More Photos:
  • Cousteaus
  • Cuba
  • Rally Car
  • Submit Your Own Photo
  • See all Photos

advertisement




Subscribe to Outside Magazine!

special featrues

Gear Spotlight: Adventure Electronics
Our esteemed Gear Guy hones in the FAQs of the digital world in this exclusive archive.
The Green Issue
Earth Day may fall in April, but global awareness should be a 365-day concern. Let us help you stay focused.




Vacation Packages

More Travel Deals
  • Save 50% on packages to thousands of destinations
  • Thanksgiving flights from $166
  • Last Minute Deals for travel this weekend or next
  • Ski destinations packages from $181
Sign up for our Travel Deals Newsletter


More From Outside Online

Outside August 2008

  • Best Towns
  • Jeff Lowe
  • Burma Cyclone
  • Triathlon Training

Special Issues

  • 2008 Summer Buyer's Guide
  • 2008 Winter Buyer's Guide
  • Outside Blog
  • Unsolved Mysteries

Outside July 2008

  • Andy Roddick
  • Fitness Special
  • Summer Road Trips
  • Canadian Adventures

Online Exclusives

  • Spooky Spots and Terrible Tales
  • Literary All-Stars
  • Oceanic Endeavors
  • Adventure Goddesses

Outside June 2008

  • Malia Jones
  • Weekend Escapes
  • Satellite Radio
  • Joe Papp

Online Favorites

  • Outside Gear Blog
  • Gear Guy
  • Fitness Q&A
  • Adventure Adviser

Outside May 2008

  • Anderson Cooper
  • Best Jobs 2008
  • Surf Genius
  • Russell Brice

Outside Classics

  • Into Thin Air
  • The Whale Hunters
  • Raising the Dead
  • The Long Way Home


Vacation Ideas from The Away Network

Outside's Best Towns 2008

  • Crested Butte, CO
  • New Orleans, LA
  • Portsmouth, NH
  • Washington, DC
  • Rest of the Best

Gay-Friendly Vacation Guides

  • Asia
  • Europe
  • South America
  • United States
  • All Vacation Destinations

Best Fall Foliage

  • Black Hills National Forest
  • Glacier National Park
  • Great Smoky Mountains
  • Monongahela National Forest
  • Shenandoah National Park

Trip-Planning Tools

  • Cheap Flights 101
  • Cheap Hotels 101
  • Compare Rates
  • Travel Insurance Tips
  • Vacation Rentals Index

Top Scenic Drives

  • California's Deserts
  • Mountain Tours
  • Upstate New York
  • Weekend Road Trips
  • See All Drives

GORP's Fall Outdoor Guides

  • Where to Camp
  • Where to Fish
  • Where to Hike
  • Where to Mountain Bike
  • All Fall Guides

GORPTravel Trips

  • Active Resorts
  • Horses & Riding
  • Nature Observation
  • Culinary Tours
  • Volunteer Vacations

Fall Travel Guides

  • Active Travel
  • Cultural Travel
  • Outdoor Travel
  • Romantic Travel
  • All Monthly Travel Guides



  • Home |
  • Travel |
  • Gear |
  • Bodywork |
  • Culture |
  • Videos |
  • Podcasts |
  • Photos |
  • Archives |
  • Feedback |
  • RSS Feeds |
  • Subscribe to Outside Magazine |
  • Join/Login




  • About Outside |
  • Advertise |
  • Terms of Use |
  • Subscription Services |
  • Sponsorship Policy |
  • Outside Info |
  • Site Map |
  • Press Room

  • Outside Magazine Media Kit |
  • Photo Department |
  • Privacy Policy |
  • Contact Us |
  • Contributor's Guidelines

Partner Sites:
  • Away.com |
  • GORP.com |
  • Orbitz |
  • Cheaptickets |
  • ebookers |
  • HotelClub.com |
  • RatesToGo.com |
  • asia-hotels.com |
  • Outside's Go


©1994-2008 Mariah Media Inc. All rights reserved.
Reproduction of material from any pages without written permission is strictly prohibited.