THE REBEL
Jason Salfi
OWNER, COMET SKATEBOARDS
A typical skateboard deck is a sandwich of unsustainability: chemical epoxies pressed between layers of overlogged maple and coated with toxic varnishes. In 1998, Salfi cofounded Comet Skateboards (cometskateboards.com) with the goal of creating a greener board. At its solar-powered San Francisco factory, the company makes decks with Forest Stewardship Council–certified wood, then builds the boards in Oakland with water-based glues and coatings. This fall, Salfi, 36, plans to launch a biodegradable board made of plant-based composite material.

Perry Ellis Pieced Topcoat ($395; perryellis.com); Chamula Hooded Full-Zip Sweater ($220; megcompany.com); Gap Classic T ($15; gap.com); Earnest Sewn Rotton jeans ($198; earnestsewn.com); Nike Dunk Low Premium iD ($100; nike.com)