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Outside Magazine, January 2007

Style: Driven by Design
Green Jeans
It's chic to buy organic groceries, but all-natural clothes? Consider this: It takes roughly one pound of fertilizer and pesticide to grow the conventional cotton required for one pair of jeans. Eco-smart designers have taken note, introducing up to 100 percent organic denim that simultaneously saves the environment and your shot at a first impression.


	Garry Mcleod

1. Skateboarder
The Ashton belongs to Planet Earth's new Green Label, a skate-inspired line made from sustainable fabrics. $70; planetearthgreenlabel.com

2. Workhorse
UK-based Howies designs the Skomer in heavy-duty denim that's prewashed using water and rubber balls, not chemicals. $148; howies.co.uk

3. Straight Shooter
The design behind Loomstate's Mission, a classic, straight-leg, button-fly jean, draws inspiration from pre-industrial craftsmanship. $165; loomstate.org

4. Couch Potato
Made from Mediterranean-grown cotton, Mavi's Hunter feels as soft as sweatpants but fits like tailored slacks. $120; mavi.com

5. Best Friend
Even though Levi's Capital E ECO Wrapped Skinny Jean has recycled buttons and zippers, it still looks like your old favorite. $265; levi.com

6. Rock Star
In 2005, U2's Bono and his wife launched Edun, which makes the Pharoah Boot Cut in locally owned factories in Tunisia. $190; edun.ie

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